Harley-Davidson is celebrating the summer riding season with a new sweepstakes called the “Let’s Ride Challenge.” They’re hoping to encourage riders to rack up more miles on the road by using the H-D.com app to track miles and complete daily challenges and activities. The more miles cumulatively tracked, the better the prizes. You could even unlock a Grand Prize custom Harley-Davidson motorcycle.

 “We want to acknowledge and reward our Harley-Davidson riders, in the United States and Canada, for all the miles they’re putting in this summer,” said Theo Keetell, VP Marketing. “The ‘Lets Ride Challenge’ sweepstakes will encourage our riders to seek out new adventures, unlock new prizes via the H-D.com app and experience instant win games, as part of the Harley-Davidson community.”

From July 23 through September 30, riders in the U.S. and Canada can enter by registering on www.Harley-Davidson.com/ride or on the H-D App. Everyone who registers is automatically entered to win a $1000 HD gift card.